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Eclipse (cigarette)
Eclipse was an American cigarette brand that was developed and marketed by R.J. Reynolds Tobacco.〔 It heated the tobacco instead of burning it by using a carbon tip wrapped in glass fibers. Until 2014 they were still in production, and one of the remaining choices allowed to be smoked in the offices of R.J. Reynolds facilities after the company began to restrict traditional smoking in their office facilities. They were retested as "Revo" in 2015, which also failed.〔
==History==
According to Associated Press the product "flopped" and in 2015 a rebranded version called "Revo" was being tested in US regional markets.〔 Meanwhile Eclipse remained in "limited production", perhaps mainly on sale in the staff cafe at Reynolds' headquarters.〔(【引用サイトリンク】title=Smoke this! Reynolds launches a new cigarette that heats the tobacco instead of burning it )〕
Revo is essentially the same as Eclipse, but with a new appearance. It primarily heated tobacco instead of burning it.〔 The price was close to a premium pack of traditional cigarettes.〔
In July 2015 the CEO of Reynolds said they "planned to discontinue its heat-not-burn cigarette Revo, which it began testing in Wisconsin in February.〔 She said consumer adoption rates failed to meet expectations."
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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